Rive got into the solar business to help speed up the adoption rate of solar energy. “We asked our customers, ‘What’s preventing you from going solar?’ The number one reason was the upfront costs,” Rive recalls. “We focused on reducing the cost, but that wasn’t enough. That’s when we invented the solar lease program.” The homeowner can now put a solar system on the home without making the huge investment. The idea is to bring this technology and clean energy to as many consumers as possible with as few challenges as possible.