• January 29, 2010

    Making Solar Power Affordable with Solar City’s Lyndon Rive

    Rive got into the solar business to help speed up the adoption rate of solar energy. “We asked our customers, ‘What’s preventing you from going solar?’ The number one reason was the upfront costs,” Rive recalls. “We focused on reducing the cost, but that wasn’t enough. That’s when we invented the solar lease program.” The […]