Jeff Mendelsohn founded New Leaf Paper in 1998, long before the green revolution. Mendelsohn entered the paper business in 1991 in New York, but his thought process shifted green soon after, as he was itching to do something with less environmental impact. “New Leaf is the fruition of my original vision,” Mendelsohn says. “By 1998, we wanted to start fresh, turn over a new leaf, move to San Francisco and launch post-consumer paper products.” Today, New Leaf is one of the leading producers of post-consumer paper products and FSC-certified fibers.