The Rise of Organic Food in America with ‘Hippy Gourmet’ Director James Ehrlich

July 9, 2010

James Ehrlich, founder, Executive Producer and Director of the Hippy Gourmet series on PBS, talks to “Green is Good” about the rise of organic food in America and how to further spread the knowledge. Ehrlich recognizes that organic farmers and farms are the true faces of the green food movement, and the perception of the word “organic” is changing positively because of this depiction. “There has been an organic resurgence over the last decade,” Ehrlich says. “People have become more understanding of their health and self-care. In some ways it has helped family farms; we’re hoping that it can create more sustainable, organic practices around the world.” The show, which has been on TV for 11 seasons, travels all over the world discovering organic, sustainable and healthy foods. The Hippy Gourmet’s Quick and Simple Cookbook for Healthy Eating, a companion cookbook to the series, has also received wild acclaim.