Discussing the Hollywood Greening Process with Eco Consulting * Eco Media’s Paige Donner

October 29, 2010

Paige Donner wears many eco-hats: humanitarian, filmmaker, journalist, founder of the Green Blog Network and more. While Donner is based in Los Angeles, she travels all over the globe, investigating how the media conveys eco-news and awareness. “We’re all together on this planet,” Donner says. “[We share] more similarities than differences. It’s not that you have to be perfectly green — none of us are going to be perfect. I think a lot of people think ‘green’ and become self-critical instead of self-praising.” In particular, Donner is interested in the greening process in Hollywood — both on the production and awareness side. She says that more Hollywood stars are going green without being pigeonholed for it — a sign that the eco-movement is finally being embraced as a culturally accepted norm.