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Jeffrey Hollender is often regarded as the co-founder of Seventh Generation, but his green-business prowess goes far beyond his former brand of eco-friendly products. Hollender returns to Green is Good to discuss his motivation behind starting the American Sustainable Business Council and the changing of the tides in the way some of America’s biggest companies do business. “What we’re seeing today that is very encouraging is some very large, multinational companies embracing [an eco-minded] philosophy,” Hollender says. “There really is no excuse for other large companies not to be doing the same thing.” Visit Jeffrey Hollender’s website. Jeffrey Hollender originally appeared on Green is Good on July 1, 2013.

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