With the mounting plastic waste across the world, it’s no surprise that GOBIE h2o’s intended goal is to create hydration products that provide an economical, ecological and healthy alternative to disposable water bottle consumption. The brand’s portable, reusable filtered water bottle fits perfectly with COO Ari Hoffman’s lifelong passion for the environment. “We have the world’s first fully compostable filter [in a water bottle],” Hoffman says. “Every other filtered water bottle out there has a filter that, when you’re done with it, it becomes trash. And, their notion is well, at least you’re saving a couple hundred water bottles from entering the environment. Well, to us, that’s a band aid, it’s not a solution.”

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