Carol Baumgartel and Croft Elsaesser and  are the mother-and-son team at American Clay, based in New Mexico. Elsaesser had been working with plasters for years as a finisher on building projects, but was feeling the negative effects of the toxins within these products. An all-natural solution became his #1 goal. Baumgartel, who has a fine […]

Care2.com founder Randy Paynter started his online community in 1998, and it is now the largest online community of users — more than 14 million — focusing on living green and making a difference in the areas of human rights and animal welfare. “I had the feeling that people didn’t believe there was anything they […]

Shari Aaron is the co-author of Climb the Green Ladder with U.K.-based Amy Fetzer. Aaron has worked in the sustainability arena for more than 10 years, and soon realized that consumers are the key to the sustainability revolution. She connected with Fetzer through online networking, and the pair spent a year-and-a-half investigating how committed employers […]

St. Lawrence University sits in a picturesque setting in Upstate New York on an eco-friendly, 1,000-acre campus. Long considered one of the greenest universities in America, St. Lawrence has had an environmental studies program since the mid-1970s, well before most schools would have considered such curriculum. “We really consider the Adirondack region to be our […]

Rebecca Harrell Tickell is a noted greenie who has dedicated her career to the advancement of women in green business. Her new book, Hot, Rich & Green, provides all the necessary tools for women to succeed in the eco-spectrum. “It’s a how-to guide for how you can take what you are currently doing (or not […]

Jennie Nigrosh grew up surrounded by recycling — her father ran a cardboard recycling plant in New Hampshire — so it is only natural that she followed the path to create The Green Garmento, a reusable dry cleaning bag that is simple yet utilitarian. Now the bag is catching on in the hospitality industry and […]

Derek Sabori, Director of Sustainability and Corporate Social Responsibility for Volcom, chats with “Green is Good” from sunny San Diego. Volcom, a California casual clothing brand, has been experimenting with sustainable materials and conservation techniques to move its brand forward in the greenest way possible. Volcom is not only creating eco-friendly clothing, but it has […]

Paul McRandle is the editor of NRDC’s SmarterCities.org project. The site examines what cities across the U.S. are doing to green their profile, and in the process increase the quality of life for residents. The entire Smarter Cities program will take about three years to complete, but in the meantime the site is updated with […]

Gina Edner, Associate Director for Environmental Sustainability at Starwood Hotels, talks to “Green is Good” from New York. With approximately 1,000 hotels in nearly 100 countries, eco-conservation across Starwood’s brands makes a major difference. Edner says that Starwood’s green programs began simply from its customers inquiring about conservation policies and more efficient places to stay […]

Andy Hobsbawm created Green Thing, an online guide to leading a greener life, in England as a means to inspire and educate normal people to live healthier and more eco-friendly. “When we started Green Thing, we were trying to figure out why people can’t be bothered to turn off the lights when they leave a […]