Previous Shows
Impact with John Shegerian produces new episodes every week. Visit regularly to explore our archive of past conversations below.
July 23, 2010
Discussing Energy Reduction on America’s Farms with Woolf Farming and Processing’s Stuart Woolf
Stuart Woolf, President and CEO of Woolf Farming and Processing, comes to “Green is Good” to discuss his family-owned farming business and its impressive energy reduction processes. Started in 1974, Woolf Farming and Processing has since become one of the most sustainable farming operations in California’s Central Valley. Woolf’s tomatoes and vegetables — raised and […]
July 23, 2010
Discussing Three-Point Sustainability with Walmart’s Kory Lundberg
John and Mike speak with Kory Lundberg, Senior Manager and Head of Sustainability Communications at Walmart. The company is the largest retailer in the U.S., and its three-point sustainability outline that it is working toward is a paramount example for others to follow: Be supplied by 100% renewable energy, create zero waste and sell products […]
July 16, 2010
Discussing Natural Linking for Green Businesses with SEO Expert Evan Bailyn
Evan Bailyn, SEO expert, author, entrepreneur and founder of First Page Sage, speaks to “Green is Good” about his unique marketing talents, which he particularly utilizes in helping green businesses reach their full potential. Bailyn, who claims to have “cracked the Google code,” utilizes search engine optimization, social media and viral marketing within his company […]
July 16, 2010
Discussing Environmental Marketing and Communication with DM Public Relations’ DeAnne Merey
‘”Green is Good”‘s John and Mike bring DeAnne Merey of DM Public Relations on the line to talk about her premier public relations services. Merey’s background is in law, but her company’s focus is on environmental communications and marketing. DM Public Relations’ goal for the companies that it works with is to elevate awareness of […]
July 9, 2010
The Rise of Organic Food in America with ‘Hippy Gourmet’ Director James Ehrlich
James Ehrlich, founder, Executive Producer and Director of the Hippy Gourmet series on PBS, talks to “Green is Good” about the rise of organic food in America and how to further spread the knowledge. Ehrlich recognizes that organic farmers and farms are the true faces of the green food movement, and the perception of the […]
July 9, 2010
Discussing 40 Years of Green Journalism with ‘Green Morality’ Author Ed Flattau
Ed Flattau, the nation’s first and longest-running syndicated green newspaper columnist, speaks with John and Mike about his fourth book, Green Morality. Flattau has been writing his green column since 1972, and has logged literally thousands of entries over the years. Professionally, the evolution of green has changed quite a bit. “[The green movement] was […]
July 2, 2010
Saving Energy by Recycling Aluminum with Alcoa’s Gregory Wittbecker
Gregory Wittbecker of Alcoa rejoins “Green is Good” to talk about recycling aluminum. There is a 95% energy savings when recycling aluminum, as opposed to making new products. The amount of electricity saved when recycling 1 ton of aluminum — in any form — is equal to the energy needed to power the average American […]
July 2, 2010
Shifting Away from Processed Foods with ‘Farmer Jane’ Author Temra Costa
In the second half of the show, “The Queen of Green,” Temra Costa, speaks to John and Mike about her inspiration in getting involved in sustainable food. Costa, who moved to California from the Midwest in 2003, was completely floored by the green food movement on the West Coast. Now Costa has penned a book, […]
June 25, 2010
Cell Phone Recycling and Beyond with Verizon’s James Gowen
James Gowen, Chief Sustainability Officer of Verizon, joins “Green is Good” to discuss the iconic phone service provider’s sustainability initiatives. One particular advancement the company has launched is its green set-top box, which provides a 30% energy-efficiency increase with a vastly expansive entertainment experience. The box even comes in 100% recyclable (made of 75% post-consumer […]
June 25, 2010
Creating the Reuse Market with TerraCycle’s Tom Szaky
In the second half of the show, Tom Szaky, founder of TerraCycle, joins John and Mike to talk about how his company is solving the problem of non-recyclable waste. In America alone, TerraCycle has 10.1 million people collecting waste — about 3 million pounds a day! — to convert into consumer products. TerraCycle converts everything […]
June 18, 2010
Promoting Green Living Ideals with Eco Tuesday’s Nikki Pava
Eco Tuesday founder Nikki Pava talks to John and Mike about her eco-inspired event, which gathers one Tuesday each month in cities around the country to promote green living ideals. More than just a social hour, Eco Tuesday provides an educational component that teaches participants how to live greener, more efficient lives. Founded in 2006 […]
June 18, 2010
Moving the Sustainable Agriculture Industry Forward with NRDC’s Jonathan Kaplan
The NRDC’s Jonathan Kaplan speaks on the second half of the show about pesticides and organic food. Agriculture has a major impact on our lives — more than one-third of human-caused greenhouse gases come from the production of agriculture. At the same time, a few thousand acres of farmland are permanently lost in the U.S. […]
